“How do I win back lapsed clients?”

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Happy Q&A Tuesday! Here’s a neat little question from Mike:

“Hi James, are there ways of re-engaging with lapsed clients?”

Hmm. This is fodder for a book or conference, not a digital quickie. But still –

Put up with my voice for 7’37” and I’ll give you a bag of ideas.

It’s not the full answer by any stretch. But to quote Julie Andrews, it’s “a very good place to start”…

Got a Question for Next Week? Ask Away!

UK Copywriter James Daniel

James Daniel

You might not know who I am, but no doubt you've read my copy. If you've ever bought a hearing aid, a pizza oven, flat roof or vacuum cleaner. If you've hired a will writer, an IT guy or accountant. If you've been to events on marketing, acting or how to buy a business. There's every chance it started with a bit of my copy - a few simple, chatty, gently persuasive words. Ring any bells?

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