A question from Darryl this week, for Q&A Tuesday: “Hi James – can you still build an email list by giving away free reports?” Yes, you can. Because the “value-first” principle is alive and well. But it ain’t what it used to be. So in this vid, we’ll look at three ways to sex up […]
Yes, free reports still work. Kinda… Read More »
Happy Q&A Tuesday – Jo’s got a question today: “Hi James – can a big, bold offer hurt your business in the long run, for the sake of getting a quick sale today?” Hell, yeah. We’ve all seen it happen. The trick is, you’ve got to “attack and defend” all at once. And this quickie
Striking The Offer Balance Read More »
Happy Q&A Tuesday! Here’s a neat little question from Mike: “Hi James, are there ways of re-engaging with lapsed clients?” Hmm. This is fodder for a book or conference, not a digital quickie. But still – Put up with my voice for 7’37” and I’ll give you a bag of ideas. It’s not the full
“How do I win back lapsed clients?” Read More »
I don’t care what they say. Being a bloke is not plain sailing. To quote Chandler from Friends, “You’ll be all hairy, and you won’t live as long”. Plus, you know…prostate exams. Getting told to “man up”. Putting up shelves. All that stuff. And then comes the biggie – getting sick. You could be at
Fifty Shades of Nasal Goo Read More »
Yes, this post really is about hookers and driving lessons. See, my son J Junior turned 17 yesterday. Had his first go behind the wheel. And my bro sent him a cheque to pay for some of his lessons. And, like a responsible uncle, he added a note: “If you’d rather, go out and spend
A Bright Idea from The Hookers’ School of Motoring Read More »
A question from Eva, for Q&A Tuesday: “James, I’m a brand copywriter. I want to approach some branding agencies and show them how I can help transform their clients’ businesses. So what are the specific benefits, do you think, of hiring a brand copywriter?” Hmm. This is one of those questions that needs a bit
“James, what benefits do I offer?” Read More »
My phone is dead. Long live my phone. It was fine last week. Going about its business in its usual silicon way. Until… It fell through the sofa, and got stuck in the recline mechanism. Ke-runch!! Mrs D wouldn’t let me look at it – “try to remember it how it was!” And so, this
It fell through the sofa. Then crunch…! Read More »
I keep getting these weird emails. Asking me to sign up as an affiliate…to sell funeral plans! As in, “plug our policy and we’ll slip you a few quid!” The word “scattergun” springs to mind. I mean, how would that even work? “Here’s your copy Dave, it’ll make you a ton of money, here’s to a brighter
Nomadic muppets scratching for pennies in the dirt Read More »
The DHL van pulled onto the driveway…and finally, it was here! After 6 months of waiting…repeated delays…this was actually it. I bounded down the stairs like I was 5 again, and Santa had muddled his dates. Sooo excited. See, back in May I ordered this brand new gizmo: a tablet you can write on. A substitute
Is there a prize if I guess how it works? Read More »
Have you ever climbed the spiral steps in a medieval castle? Traipsing up to the top of a wonky tower? Well, maybe you noticed this…? The steps run clockwise – always. They were designed that way. So any invader who made it through the ramparts (without getting flayed in boiling oil) was gonna be caught
And they did this without the internet Read More »