I feel I know you well enough now, to share this… A few years back, I messed up a sale – the second I opened my mouth. And I want you to learn from it. See, I was asked in to consult with an engineering firm. And as I sat in the boardroom with their […]
Hang on…where is the dancing bear? Read More »
I hate hype. There, I’ve said it. I hate aggressive, in-yer-face type copy that exaggerates to the nth degree. And says “Buy it or you’re a worthless tosser”. Exponents call it “killer copy”. And they stuff it with OTT pants, like “kick-ass”…”ninja”…”turbo-boost”…”skyrocket”…and the all-time classic “on steroids”. As in: “Follow my killer ‘Cash Flood Ninja’
Why no-one’s ever offered you “a turbo hedge fund on steroids” Read More »
Call me a sad old git, but yes, I keep a file of old ads, sales letters and other copywriting samples that might come in handy one day. This week I stumbled across my all-time favourite, and – even though it’s small and grainy – it’s high time I shared it with you. (No lawsuits
Is this the worst advert ever?? Read More »