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Email Infinity Plus – Part 2: Building Your List with Lead Magnets

Email Infinity is full of ideas for daily emails. But that’s no use without a list! So how do you attract subscribers? What can you give away, to kickstart the relationship… now that the days of “Ten 10 Tips” are far behind us? Here’s a quick story… My first copywriting website, way back in 2006, …

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Email Infinity Plus – Part 5: How to Make Your Emails Readable

Let’s say you’ve got a ton of ideas thanks to Email Infinity. You’ve structured your first email using the three-part “Thought For The Day” Method. All good so far. But now you come to write it… is it readable? This is massive. Your reader won’t persevere if the email looks like a big sweaty effort. …

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Email Infinity Plus – Part 1: Why Email Marketing Works

Sheesh! Whole books are written on this, but let’s give it a go. If you’ve downloaded Email Infinity and you’re wondering “What’s all this fuss about email?”… here’s a quick answer. First, don’t believe the naysayers Email marketing is NOT dead! It works now, and it will carry on working for as long as your …

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Email Infinity Plus – Part 3: What to say in your nurture sequence

Email Infinity helps you generate ideas for daily (or weekly) emails. But before you move a new subscriber onto the regular list, a bit of orientation helps: a nurture sequence that eases them from the lead magnet into the wild waters of your daily/weekly broadcasts. So how does that work? If they joined for a …

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Email Infinity Plus – Part 4: From Cool Idea to Writing The Email

If you’ve read Email Infinity, you’ll already have dozens – maybe hundreds – of new ideas for emails. But an idea is one thing. Writing it is another. So how do you go from “Let’s write about this” to finally hitting SEND? The “Thought For The Day” Method that works again and again Here in …

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