Happy Q&A Tuesday – Jo’s got a question today:
“Hi James – can a big, bold offer hurt your business in the long run, for the sake of getting a quick sale today?”
Hell, yeah.
We’ve all seen it happen.
The trick is, you’ve got to “attack and defend” all at once. And this quickie vid runs through the 5 essentials…
Click up top.
You might not know who I am, but no doubt you've read my copy. If you've ever bought a hearing aid, a pizza oven, flat roof or vacuum cleaner. If you've hired a will writer, an IT guy or accountant. If you've been to events on marketing, acting or how to buy a business. There's every chance it started with a bit of my copy - a few simple, chatty, gently persuasive words. Ring any bells?
