Can You Break The Perfectionist Curse?

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Here’s a tricky question from Sandra, for a sunny Q&A Tuesday:

“Hi James – how do you know when your copy is good to go, so you can stop editing and get it out the soddin’ door?”

Hmm. Sandra might be asking the wrong guy. OCD types like me edit way more than we should! But I can tell you how it should be done…and explain why people like me will ignore this and keep on obsessing.

This’ll take 7 minutes out of your life, but it could save you hours. Click above.

Got a Question for Next Week? Ask Away!

UK Copywriter James Daniel

James Daniel

You might not know who I am, but no doubt you've read my copy. If you've ever bought a hearing aid, a pizza oven, flat roof or vacuum cleaner. If you've hired a will writer, an IT guy or accountant. If you've been to events on marketing, acting or how to buy a business. There's every chance it started with a bit of my copy - a few simple, chatty, gently persuasive words. Ring any bells?

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