I can’t be sure. But I think this will be my most popular post this year. Because of that headline: The Ancient Chinese Copywriting Secret! I’ll explain why in a mo. But first, a bit of a story… A while back, I wrote some copy for a company selling medical devices. At the time, their […]
Here it is – “The Ancient Chinese Copywriting Secret” Read More »
I’m dedicating this post to the memory of Mike Hughes. (He’s not dead yet. But by the Laws of Darwin, he will be very soon…) See, Mike (aka Mad Mike) – a limo driver from California – is a fervent Flat Earther. One of too many realityphobes who reject the ball earth “theory” on the grounds
Absolute proof from a Flat Earth Astronaut Read More »
Joy of joys. I’m bouncing with excitement today. Because someone…I think it’s him next door…just walked off with my garden hose! (Okay, I don’t know it’s him, but…well, he looks the sort, doesn’t he?) But anyway – it’s good news. Great news. Because now I can buy that new one I saw on telly last
Hoorah! Someone nicked the hosepipe… Read More »
My filling cracked yesterday. Years of gummy bears took their toll, and I was whisked off to the dentist’s chair – for 40 minutes of nerve-scraping, jaw-thwacking agony that I wouldn’t wish on anyone. Except Michael Gove. And as I sat there, squirming….and thinking “Why bother? I’ll be dead in 50 years anyway”…who should pop
Copy Tip from the Nazi Dentist Read More »