Email Infinity is full of ideas for daily emails. But that’s no use without a list! So how do you attract subscribers? What can you give away, to kickstart the relationship… now that the days of “Ten 10 Tips” are far behind us? Here’s a quick story… My first copywriting website, way back in 2006, […]
Email Infinity Plus – Part 2: Building Your List with Lead Magnets Read More »
When I teach email marketing and the Email Infinity method, there are several questions I keep hearing. Let’s answer them here… Q: Is Email Infinity a definitive guide? A: Hell, no! It’s 100+ ways of finding inspiration, most of them “evergreen” – so you can use them time and again, taking a different tack each
Email Infinity Plus – Part 6: Q&A Read More »
Email Infinity is a free report that gives you 100+ ways to find fresh ideas for daily or weekly emails. Most of these methods can be rehashed time and again, so you can email from now till forever and NEVER run out of ideas. You can grab a free copy below. And here in these
Email Infinity Plus: a companion to your free idea generation guide Read More »
Let’s say you’ve got a ton of ideas thanks to Email Infinity. You’ve structured your first email using the three-part “Thought For The Day” Method. All good so far. But now you come to write it… is it readable? This is massive. Your reader won’t persevere if the email looks like a big sweaty effort.
Email Infinity Plus – Part 5: How to Make Your Emails Readable Read More »
Sheesh! Whole books are written on this, but let’s give it a go. If you’ve downloaded Email Infinity and you’re wondering “What’s all this fuss about email?”… here’s a quick answer. First, don’t believe the naysayers Email marketing is NOT dead! It works now, and it will carry on working for as long as your
Email Infinity Plus – Part 1: Why Email Marketing Works Read More »
Email Infinity helps you generate ideas for daily (or weekly) emails. But before you move a new subscriber onto the regular list, a bit of orientation helps: a nurture sequence that eases them from the lead magnet into the wild waters of your daily/weekly broadcasts. So how does that work? If they joined for a
Email Infinity Plus – Part 3: What to say in your nurture sequence Read More »
If you’ve read Email Infinity, then by now you could have hundreds of new ideas for emails. But a basic idea is a long way from a well-structured message. So how do you get from one to the other? The “Thought For The Day” Email Structure Here in the UK, there’s a daily radio feature
Email Infinity Plus – Part 4: From Cool Idea to Structured Email Read More »