“James, what benefits do I offer?”

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A question from Eva, for Q&A Tuesday:

“James, I’m a brand copywriter. I want to approach some branding agencies and show them how I can help transform their clients’ businesses. So what are the specific benefits, do you think, of hiring a brand copywriter?”

Hmm. This is one of those questions that needs a bit of tough love. So I’ve got to drop my soft and fluffy persona, and pop on the nasty hat.

Well, nasty-ish. But hopefully, constructive. Take a look…

Got a Question for Next Week? Ask Away!


UK Copywriter James Daniel

James Daniel

You might not know who I am, but no doubt you've read my copy. If you've ever bought a hearing aid, a pizza oven, flat roof or vacuum cleaner. If you've hired a will writer, an IT guy or accountant. If you've been to events on marketing, acting or how to buy a business. There's every chance it started with a bit of my copy - a few simple, chatty, gently persuasive words. Ring any bells?

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