“How do you write for the avatar?”

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It’s Q&A Tuesday. So here’s a video to answer a question from Ben:

“Once you have identified the avatar of the ideal customer, how do you get into their mindset and begin preparing copy and the angle for them? How do you avoid writing it from your point of view and write it from theirs instead?”

Good question, Ben.

I can’t claim to have the definitive answer – but I can show you a simple technique that’s served me well for years. Hit play, and…just maybe…it’ll help you too.

Got a Question for Next Week? Ask Away!


UK Copywriter James Daniel

James Daniel

You might not know who I am, but no doubt you've read my copy. If you've ever bought a hearing aid, a pizza oven, flat roof or vacuum cleaner. If you've hired a will writer, an IT guy or accountant. If you've been to events on marketing, acting or how to buy a business. There's every chance it started with a bit of my copy - a few simple, chatty, gently persuasive words. Ring any bells?

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