It’s another Q&A Tuesday, and here’s a question from Gemma:
“Hi James, how do you strike a balance and find the sweet spot between no personality – and too much personality? That’s something I struggle with!”
That’s a problem for many, especially in the early days of writing for a new business – or client. And the answer lies with a “dial” that sits in your brain.
It’s all in the vid…
You might not know who I am, but no doubt you've read my copy. If you've ever bought a hearing aid, a pizza oven, flat roof or vacuum cleaner. If you've hired a will writer, an IT guy or accountant. If you've been to events on marketing, acting or how to buy a business. There's every chance it started with a bit of my copy - a few simple, chatty, gently persuasive words. Ring any bells?