“Personality in copy – how much is too much?”

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It’s another Q&A Tuesday, and here’s a question from Gemma:

“Hi James, how do you strike a balance and find the sweet spot between no personality – and too much personality? That’s something I struggle with!”

That’s a problem for many, especially in the early days of writing for a new business – or client. And the answer lies with a “dial” that sits in your brain.

It’s all in the vid…

Got a Question for Next Week? Ask Away!

UK Copywriter James Daniel

James Daniel

You might not know who I am, but no doubt you've read my copy. If you've ever bought a hearing aid, a pizza oven, flat roof or vacuum cleaner. If you've hired a will writer, an IT guy or accountant. If you've been to events on marketing, acting or how to buy a business. There's every chance it started with a bit of my copy - a few simple, chatty, gently persuasive words. Ring any bells?

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